PC MART INSIGHTS · DIGITALISATION + INNOVATION
Keep customer communication useful and organised with newsletters, promotion announcements and product updates.
By PC Mart Sdn Bhd · 24 October 2026
What is email marketing for SQL Accounting users?
Email marketing helps a business send useful company news, promotion information and product updates to customers who want to hear from it. PC Mart offers an Email Marketing solution aimed at SQL Accounting users. A practical starting point is to choose one customer group, one useful message and one clear next step.
Using SQL Accounting does not, by itself, mean every marketing feature or data connection is included. Before implementation, confirm the relevant module, compatible version, data fields, synchronisation direction and setup requirements with PC Mart.
Start with a communication problem
Do customers only hear from your business when an invoice arrives? Do staff repeatedly explain the same product update? Are promotions sent without clear dates or conditions? These are useful questions to ask before choosing a campaign. The aim is a message that helps the recipient make a decision, rather than a longer list of people to contact.
Three useful types of customer email
| Campaign | What to share | Example next step |
|---|---|---|
| Company newsletter | Relevant company news and practical information | Read a guide or contact the support team |
| Promotion announcement | An offer with its eligibility, conditions and end date | Request details before the stated deadline |
| Product update | What changed and who may find it useful | Arrange a demonstration |
1. A newsletter that earns attention
A newsletter can answer a question customers already ask. For example, an accounting-software support team could share a checklist for preparing information before a training session. Keep the email focused on one subject, explain why it matters and link to the full guide when more detail is needed.
Illustrative subject line: “Preparing for software training? Start with this checklist.” This is a writing example, not a claim that a particular course or feature is included.
2. A promotion that is easy to understand
When an offer is available, state the relevant product, eligible customers, price basis, conditions and validity dates. Avoid reusing an old promotion simply because its image is convenient. Make the next step clear: ask for a quotation, confirm eligibility or arrange a demonstration.
Before sending: check that the caption, artwork, quotation and landing page describe the same offer. If the terms have changed, update the artwork before sending it.
3. A product update with a practical use
Explain the customer problem before listing features. Describe what is new, who it is intended for and what the customer should check before using it. A demonstration or screenshot can be helpful when it shows the actual workflow. Do not imply that an add-on is part of a base accounting package unless that has been confirmed.
A simple first-campaign checklist
- Choose one objective. Decide whether the email should inform, invite an enquiry or help someone use a product.
- Choose the intended recipients. Contact people who want the information and respect their communication preferences.
- Write one clear headline. Make the subject line match the email content.
- Use one main message. Give enough context to be useful, then provide a clear next step.
- Check the facts. Verify product names, pricing, scope, dates and contact details.
- Preview and test. Check the layout on a phone, send a test email and open every link.
- Respect opt-outs. Make it clear how recipients can stop receiving messages and maintain that preference.
- Review the result. Use the available delivery, click and enquiry information to improve the next campaign.
What should you confirm about the SQL Accounting connection?
- Which SQL Accounting version and add-on module are involved?
- Which customer fields are required, and how are they transferred?
- Is the connection one-way or two-way, and when does it run?
- How are duplicate, outdated and opted-out contacts handled?
- What setup, hosting, support and training are included?
These are evaluation questions, not a promise that every capability is provided. Confirm the actual configuration before committing to a workflow.
Frequently asked questions
What can I send in my first email?
Choose a newsletter, promotion announcement or product update that gives customers useful information. Keep one clear purpose and one relevant next step.
Does the service automatically synchronise every SQL Accounting record?
Do not assume that it does. Ask PC Mart to confirm the module, supported fields, transfer method and synchronisation scope for your setup.
What does the artwork’s price include?
The source Facebook post advertised RM600 plus 8% SST per year, including a sub-domain and hosting. This describes that published offer; confirm current pricing, included services and eligibility before ordering.
How should I measure success?
Start with your objective: useful customer replies, qualified enquiries, demo requests or visits to a relevant guide. Compare campaigns with similar audiences and time periods. No particular level of sales or engagement is guaranteed.
Plan your first customer email with PC Mart
Tell us which SQL Accounting setup you use, what you want to communicate and the workflow you need. We can help you discuss the relevant solution and confirm its scope.
Discuss your requirements Explore PC Mart solutions · Explore Dinnovia business modules
中文重点：第一封客户邮件可以从企业简讯、优惠通知或产品更新开始。每封聚焦一个重点，写清下一步，并尊重客户的接收与退订选择。SQL Accounting连接方式、模块范围和价格须先咨询确认。
Source: PC Mart’s original Email Marketing for SQL Accounting Users artwork and post. Workflow examples and checklist are editorial guidance from PC Mart Insights.